Is it work when you're living the Dream?
INORGANIC GROWTH & STRATEGY
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Enable strategic inorganic growth in market adjacencies to achieve $2B incremental revenue growth, and grow market share by 5% over 5 years
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Identified growth opportunities expanding the customer base by 23% and creating business model innovation with $1B in profit over 3 years
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Evaluating and financial modeling M&A, divestment, partnership, and joint venture opportunities with 20% improvement in decision-making accuracy
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Assessed medium to long-term business trends/outlooks, gathering competitive intel to drive 35% increase in funnel management
STRATEGIC GROWTH
- Devise the playbook for integrations of companies, the framework for market intelligence
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Manage the marketing analytics team with +50 employees to collectively help achieve growth targets
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Lead the operations of global services technical platforms, introducing AI and other adjacent market tools to support efficiency
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Set the strategy for acquiring companies and developing partnerships through M&A for the global services business with 10 targets
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Create new service models and portfolio offerings on a global front with scale and change management
Senior Director Strategy & Growth
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Work cross functionally with BU’s, Finance, Supply Chain, Service, Commercial Marketing, eCommerce, IT, & Legal to set & deploy strategies
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Devise strategy for division, special projects, at $4B with 15% growth target in a 5-6% CAGR market
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Played a critical role in the strategy review and planning process, with PMO balanced scorecard management across the division driving to $2B growth
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Developed and modified KPIs for the entire division and supported the AOP prioritization with $25M annual budget for the division
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Supported and managed acquisitions in the due diligence phase, and the integration of companies to drive revenue synergies and growth targets
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Stood up PMO group with team of direct reports Directors and extended teams reporting into directors to help drive strategic initiatives
Medtronic
Further, Together.
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Eco-Friendly Design
We would not be who we are without our eco-friendly design, which is at the core of our strategy. We are constantly working to improve our offerings and expand upon our capabilities when it comes to design and production. Get in touch to learn more.
03
Multilingual Functionality
In today's globalized world, chances are you are interacting with people from more than just one country. This is where our multilingual functionality comes into play. Take advantage of this unique capability to expand your reach.
02
24/7 Support
Our customers deserve the highest level of support, and we work tirelessly to maintain those standards. When you choose to work with our team, know that you are consistently choosing quality and excellence. Customer service is at the heart of everything that we do.
04
Advanced Tech
We are constantly working to improve our offerings and expand upon our technological capabilities. Our expert team of professionals is passionate about developing the most advanced tech on the market. Ready to experience the future? Get in touch.
GLOBAL GROUP
Product Manager
January 2015 - June 2015
GLOBAL LEADER
Managed a team of product specialists that collectively managed a product portfolio of +$150M in global revenue
DOMAIN EXPERTISE
Built domain expertise and developed VoC app to produce +$8M in set build cost savings nominated for the Marketing Circle of Excellence
CROSS FUNCTIONAL
Identified and addressed stakeholder needs, target markets and collaborated with surgeons to drive new product development and messaging
GLOBAL GROUP
MARKETING LEADER
JUNE 2015 - JUNE 2018
GLOBAL LEADER
Set global portfolio strategy with a team of direct reports managing a global pipeline of +$700M in complex spine business with CE mark, PMDA, FDA Class I/II/III implants and instruments and 510K products
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DOMAIN EXPERTISE
Develop global business and marketing plans using market research to support annual strategic planning (AOP); manage upstream marketing budget, global obsolescence plans and global UAR’s (user assessment review) in collaboration with regions globally with +$500M in rev.
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CROSS FUNCTIONAL
Obtain global market and competitive intelligence insights through international KOL engagement with VoC collection and ad board management to drive procedural solutions, new product development and forecasting using competitive intelligence using critical information and data
CROSS FUNCTIONAL
ERG & Affinity Groups: Chair of the African Descent Network (ADN) Memphis, managing +250 members, 8 committee chairs and budgets, winning the 2017 Hub of the year Award, and co-chair of Medtronic Women’s Network (MWN)
GLOBAL GROUP
Product Manager
JANUARY 2015 - JUNE 2015
GLOBAL LEADER
Managed a team of product specialists that collectively managed a product portfolio of +$150M in global revenue
DOMAIN EXPERTISE
Built domain expertise and developed VoC app to produce +$8M in set build cost savings nominated for the Marketing Circle of Excellence
CROSS FUNCTIONAL
Identified and addressed stakeholder needs, target markets and collaborated with surgeons to drive new product development and messaging
Global Marketing Leader
2015 - PRESENT
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Set global portfolio strategy with a team of direct reports with a pipeline of +$400M in complex spine with CE mark and Class I/II/III and 510K approvals
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Developed global business and marketing plans to support AOP, managed upstream market budget, global obsolescence plan
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Driving product launches with regional partners through development to bring products from feasibility to commercialization
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Continuously build and execute global marketing campaigns, facilitate brand workshops and govern the global innovation steering board (ISB)
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Instituted salesforce.com improving marketing operations and efficiencies for surgeon pipeline & relationship management
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Collaborate with regions to gain alignment on procedural solution execution while customizing to deliver on forecast and increase margins
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ERG: Chair of the African Descent Network (ADN) Memphis, managing +250 team members, 8 committee chairs and budget
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Product Team Manager
January 2015 -June 2015
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Managed a team of product specialists that collectively managed a product portfolio of +$150M in global revenue
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Built domain expertise and developed VoC app to produce +$8M in set build cost savings nominated for the Marketing Circle of Excellence
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Identified and addressed stakeholder needs, target markets and collaborated with surgeons to drive new product development and messaging
Director of Customer Success
2011 - 2014
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Formed a new customer marketing and sales department for a growing $8M business (IC, Managers, Sales Reps, Analysts and Admin)
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Managed a large team of reps; recruited, hired, and developed a client service team with KPIs, metrics, 360 performance reviews, 9Blocks and commissions plans. Created customer onboarding process with 97% rep performance
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Incorporated client feedback, employed Gamification, success stories to apply across client base +$20M to reach ~+80% retention in revenue/qtr. and product enhancements generating +$1M in upsells with pricing models, dashboards and sales program support
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Set, negotiated and approved value-based pricing, using consultative selling resulting in upsells ~$500M/yr.
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Marketing Manager
2011
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Executed churn model analysis, retention score model and forecasting resulting in +90% retention rep efficiencies
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Developed market and digital strategies, presentations, customer profile firmographics, proposals and lead generation using Salesforce.com and Marketo (MAT) demonstrating an increase of >20% leads quarterly while collaborating with sales leadership
Senior Marketing Manager
2007 - 2010
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Directed all marketing communications, brand guidelines, display ads, PR, media and marketing strategy generating over $1B in sales
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Directed web marketing, social media, content management and email campaigns with an increase >28% click through rate
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Forecasted and budgeted for P&L responsibility for over $2M in Marketing for tradeshows, launched 20 new products and managed existing product marketing with consistent value propositions, ROI tracking and more
2004 - 2006
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Product steward for six (6) product lines (Positron Emission Tomography [PET], MRI/MRS, nutrition/metabolism, Breath Test Substrates, Agriculture, and other Stable Isotopes), generating more than $30MM in sells
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Managed SKUs, determined make vs. buy decisions, developed bundling, skimming and pricing strategies, identified innovative product offerings using Phase Gate approach to launching the PET/CT Kit with more than $1M to P&L
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Reviewed product line performances by region, forecasting, computing sales, volume and margin data analysis
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Delivered 6% ROI on sales and 10% on marketing activities with direct sales and marketing responsibilities
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Assisted in the ISO 9001:2000 quality system certifications. Trained sales force, internal customers and lectured in the form of technical talks at tradeshows, presenting to +1500 at conventions as a subject matter expert (PET/CT)
Technical Product Line Manager
R&D Chemist
2000 - 2004 Contract
Documentation Specialist
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Executed analytical tests [L*ab] for CREST® mouthwash and toothpaste helping to derive its value proposition through testing and data results
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Followed OSHA standards to develop SOPs and adhered to all laboratory safety regulations
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Conducted bench top chemical experiments and Master Batch production of FIXODENT® for end use
2004 - 2006 Contract
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Prepared, formatted, tracked, coordinated, published and managed clinical discovery documents by means of Core Dossier and CARA Management for FDA regulations resulting in the passing of ERBITUX® in February 2004
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Worked on clinical trial documents in Phase I, II, III and IV: Immunology & Inflammation, Cardiovascular Disease, Core Reports, Infectious Diseases, Oncology, Dermatology, and Neurosciences
Part-Time Experiences
Clinical Research Coordinator II
2010 - 2011
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Responsible for recruitment, enrollment and retention of clinical patients while completing case report forms (CRFs), and source documentation in compliance with GCP/ICH and all applicable guidelines for human research
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Maintained protocol specific SOPs, IRB and regulatory correspondence with 100% documentation accuracy
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Coordinated plans and executed study visits delivering 100% retention. Worked as STNA for clinical experience (2010-2011)
Tricks of the Trade
Data Visualization
"She's really good!" - Natalie Walker PhD
I have a keen ability to take complex data and streamline the information into a clear and concise manner which is also visually appealing to the audience.
Innovative App Creations
A Valuable Skill
The ideas just keep rolling in, as I think through creative ways to bring data, patient intelligence and convenience to the hospital, patient and sales representatives in healthcare. From a cervical app that helps to track inventory and continues to save over $10M to the Spine business at Medtronic, to proprietary diagnostic apps that bring innovation and healthcare together for its endusers.
Web Design
Truly a Novice
This is a concise description of your professional skill set. The most effective CVs give a clear snapshot of where you’re coming from and where you’re going in a way that’s easy for readers to scan and absorb quickly.
Email Marketing
I'm Definitely a Professional!
Data Analytics
What do You do with All of This Information?
Social Media Marketing
Everyone has it, but does your business know how to use it?
From utilizing LinkedIn for corporate recruitment efforts, to posting strategic messaging on society and conference sites, I have a breadth of experiences in driving consumer behavior through social media channels.
Additional Skills
Skills
No one wants to be flooded with emails, let alone emails that make no sense or does not create value. There is an art to understanding how to market to a particular audience, and more importantly how to keep their attention via email without feeling as though your consumer is being succumbed to emails. This is a skill that I mastered early in my career, but have sustained throughout the span of my career.
Today corporations have a critical need to not only collect data, but decipher its meaning into strategic pieces that help to bring about clarity, direction and understanding of a market. My roles in business over the last decade has been realized through data, which supported product launches, software investments, market segmentation, targeting of regions, and more.
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At iSqFt I used data to predict consumer behavior and worked to develop a churn model that accurately projected targeted retention and future sales. That model helped to determine the appropriate on-boarding and engagement among consumers.
Content Marketing
Everyone has it, but does your business know how to use it?
I have written copy in various marketing roles at iSqFt, Sigma-Aldrich and Sun Chemical in online format as well as print. I have more than a decade of experience writing copy, formatting online web presence and more. It's all about the content that grabs the customer and keeps their attention in a meaningful and productive manner.
CRM Integration
Professional Experience in Use & Integration
Salesforce.com is an integral part of business today. I lived, ate and slept with this CRM system day in and day out. And I am a huge fan. This system over Oracle and others is exceptional with its integration with most other platforms for customer on-boarding, quick excel integration, leads, management of customer engagement, dashboard tracking of sales and customers to true workflows and team management with product launches and other projects.
Lead Nurturing
Attracting customers while tracking customers.
As leads came into iSqFt during my time as the Director of Customer Success, it was important to determine where the leads were coming from in terms of the channel, and more importantly to nurture that lead. I was responsible for tracking the leads and using direct marketing and calls to further help in converting the sale. The utilization of Salesforce.com and working with our internal Salesforce.com administrator was critical in getting this program instituted and used in tracking the success of leads from a quality perspective to the quantity of leads and subsequently their conversion rate, length of time that they were a customer and overall retention ratings.
Search Engine Optimization
Extremely Knowledgeable.
While working at Sun Chemical as a Senior Marketing Manager and managing a team, I was responsible for SEO through organic search with content system management through web and Google Analytics. We were able to reach the top three (3) spots on Google search during my tenure with the company.
Six Sigma Certification
Being Lean and Implementing Processes Across All Business Functions is Critical.
Leading Focus Groups
From Participant to Facilitator to Creator.
The Six Sigma Certification was introduced to me while at Sun Chemical where I was a Senior Marketing Manager. I recognized the amount of money that the company was spending on advertisement agencies out of New York and Chicago and thought, how can we institute a process that will cut costs and streamline the amount of time that it takes to produce collateral and other tactical marketing execution activities. I defined the appropriate inputs and outputs for a more efficient process that was resourced to generate nearly $1M in cost savings over a 1 year period of work.
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While at Medtronic, Inc. I obtained a six sigma greenbelt in DRM (Design, Reliability and Manufacturing). The voice of customer collection process that I created using an innovative app and the overall methodology to understand implant and instrument utilization was at the core of the project.
My first engagement with Focus Groups was in my consumer product goods experience with Procter & Gamble. Having seen a focus group come in to test out the Crest White Strips and hear true consumer feedback has been a great way to gain insight. Additionally, seeing the critics that then generated small changes in the development of the product was great to hear as well, since I was at the root of the changes as one of the research and development chemists.
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In the medical device world, I have had the pleasure of conducting several focus groups with surgeons to understand their key insights to further the development of procedural solutions within the posterior cervical, adult deformity and pediatric deformity space. I also facilitated Brand Workshops as well.
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Internally I have also conducted focus groups with internal employees as a follow up to group surveys and more.
Marketing Automation Tools
Using MAT to drive Marketing Campaigns and Ultimately Customer Behaviors.
As the Director of Customer Success, it was hard to define success without the utilization of a MAT like Marketo. The business was able to drive leads and track conversions using the tool as well as generate interest through marketing campaigns that were sent at specific customer engagement intervals where appropriate based on the on-boarding process in which I defined for all customers on the platform.
Paid Search
More than 3 years of Experience.
In order to increase our web presence and draw more people to our site for product awareness and brand recognition, while at Sun Chemical there was a need to purchase ads and pay per click for key word searches. The traffic increased by 25% with each concerted effort.
Computer Skills
Additional
Microsoft PowerPoint
You Could Call Me A Pro
My passion for creating presentations that highlight the essence of a story that is being told, is a desire of mine and also something that I do very well. I have decades of experience in presenting and putting together presentations that wow audiences and leave people asking, "how did she do that?".
Adobe Illustrator
Something that I enjoy.
Creativity is something that comes naturally for me. I enjoy diving into a fresh white page in Adobe Illustrator and bringing my creativity to life.
Although this is merely a pass time in my world today, years ago while working at Sun Chemical it was my reality.
Photoshop
I've used it earlier in my career.
At Sun Chemical I used various stock photo sites to create marketing collateral for all of our products. It was those images that allowed for using Photo Shop to better enhance the photography as well.
Microsoft Excel
I started using Excel early in my career.
Throughout my career I have had to use excel extensively from pivot tables to vLookups, I have had my share of engagement with excel. The program has been my go to for all computations, forecasting, charts and understanding the data through sorting and mining through thousands of rows of data.
Have questions? Drop me a line and let me give you the answers.